Being a writer is not easy, but being a self-publishing author presents its own challenges (and rewards.) Here are eight tips for a successful self-publishing experience.
- Research the market. First and foremost, you should be writing about a subject you feel passionate about; don’t choose a genre just because it’s popular now, or because it has the largest readership. That being said, it definitely helps to do a little market research in your subject or genre. Has something like your book already been published? If so, perhaps you can approach it from a unique angle.
- Reader’s demographics and interests. If you’re writing in a well-established genre (mysteries, for example), what do readers expect from that genre? What has become cliché? Read customer comments and reviews for other books to see what readers enjoyed—or didn’t. This can tip you off to oversights in your own manuscript before it hits the shelves.
- Market locally. Market globally. As a self-publishing writer, you’ll be doing your own marketing. It’s essential that you come up with a strategy to do so that fits your schedule and budget. Make use of social media, such as blogs, Facebook, Twitter, or Google+, to reach your audience at little (or no) cost. At the same time, keep in mind that you’re a writer first; don’t let marketing your first book keep you from writing your second book!
- You are not alone. While feedback from family and friends can be invaluable, don’t overlook the services of professionals! Editing and book cover design, for example, are vital to your book’s success, and specialties in their own right. Unless you can do these skills at a professional level yourself, find someone who can!
- Your book title must be catchy. Choose a title that grabs a potential reader’s attention. Remember, a customer might only glance at your cover for a fraction of a second; choose something that’s easy to read (even on a thumbnail-sized image.)
- Say YES to a self-publishing company! In publishing, one size definitely doesn’t fit all! Choose a company with years of experience publishing tens of thousands of books—one that offers packages and options to fit every book and budget. Visit www.authorhouse.com for more information about our services and publishing packages
- Book price and design matters. After your book content, the next most important factor is the cover. The cover is what catches a reader’s attention, and helps establish your book’s genre and tone. Like your title, it has to be clearly visible even in a thumbnail-sized image. After the content and cover, the next item to consider is your book’s price; of course, you don’t want to give it away, but a price tag that’s too high will deter customers from purchasing your book.
- Seize any opportunity to promote your book. Be creative! Bookstores are an obvious place for a book signing, but think outside the box! Did you write a cookbook? Maybe your local supermarket would host a signing also. Participating in forums related to your topic is another great way to get visibility among potential readers. DREAM BIG! AIM HIGH!
- Participate in Our July 2013 AuthorHouse Author Challenge (authorhousepublishing.wordpress.com)
- Three Top Tips for Marketing a Book Successfully (authorhousepublishing.wordpress.com)