Marketing is one of the most crucial aspects of your book’s success. You can’t simply rely on your publishing company, though; you have to shoulder most of the marketing burden yourself! Today we present three basic tips on how to use the internet to effectively market your book, before and after its launch!
- Establish your online platform. Use free websites like wordpress.com, blogger.com, webs.com, weebly.com, etc. to create your online presence. Link these accounts to your social media profiles (Facebook, Twitter, LinkedIn, Goodreads, Pinterest, StumbleUpon and Tumblr) to generate traffic from your intended audience. Maintain your readers’ interest by posting new and interesting articles on a regular basis. And don’t just advertise your book! Provide content that’s of value to readers on its own merit.
- Create a mailing list. Create mailing lists based on your subscribers’ locations, professions, and interests. Don’t just send unsolicited emails to random addresses in hopes of finding a new reader! Make sure that your websites and social media platforms are clear, easy to navigate, and include “follow” or “subscribe” buttons.
- Create email-based ad targeting. Advertise via emails in which you talk about yourself, your book, and your current (or future) projects. You might also send out writing tips, your writing inspirations, and anything else that might be of interest to readers or other authors. Look online for more examples of email-based ad targeting.
We hope you’ve found these three basic tips helpful. Search Google for plenty of additional ideas for promoting and marketing your self-published book!