You’ve spent months, even years, crafting every word of your 100,000 word manuscript. And the results of this labor of love? A few hundred pages of characters development, plot twists, and hours of entertainment for your reader.
And how long do you have to sell your book to that reader? A second or two—if you’re lucky. A brief glance as he or she glides along a bookshelf or clicks through web pages. That’s it. Sell it fast, or don’t sell it at all. And what sells that book? As much as we don’t like to admit it, it’s the cover. That sheet of paper, that single piece of artwork, that sits on top of those hundreds of pages.
When we talk about how to self publish a book, we tend to focus on the words, sentences, and story—and rightly so! But all of that work can be quickly undone by having an ineffective book cover. With that in mind, the AuthorHouse Self-Publishing Company would like to present five book cover design tips that will help grab a reader’s attention. So without further delay, we present…
AuthorHouse’s Top Five Tips for Book Covers:
- First, spend some time in the bookstore looking at the covers of other books in your genre. Which ones grab your attention? Which ones make you want to know more? Why? At the same time, examine books that don’t interest you. What are they lacking?
- If you intend to sell your book in a physical form (not just an e-book), remember that it will likely not be displayed cover-out. Check the spine to make sure it’s easily readable from a few feet away.
- Don’t forget, many readers will encounter your book online. Make sure your cover is still visible and effective when it’s shrunk down to a thumbnail-sized image!
- Have a focus that fits your book’s genre and mood. Generally, one or two simple elements are better than trying to tell your entire story on the cover. And make sure those elements are appropriate for your book’s tone.
- Solicit the opinions of others. Show your cover to friends whose opinions you trust, and listen to their criticism. If you start hearing the same complaint multiple times, maybe it’s something you should consider changing.
There’s nothing easy about publishing a book, but AuthorHouse hopes these tips will help make your writing journey a successful one!