Once you decide to go the self-publishing route, your job doesn’t end when you write your book. You still need market it to your target audience and potential readers. Nowadays, there is no better way to get the word out about your book than by harnessing the power of social media.
- Facebook – Currently, Facebook is the largest social media network in the world with a daily-growing number of active users. In fact, there are more than 500 million active Facebook users, half of whom log in on any given day. Creating an official Facebook page for your book (or a fan page for yourself) will bring you closer to your readers. If possible, create these pages prior to book launch.
- Twitter – With over 200 million registered users to date, Twitter is extremely effective as a PR platform. You can tweet anytime about your book, its progress, and any other news you’d like to disseminate to your audience. You can post messages about your book launch, for example, as well as information about your book signing. With Twitter, you’re limited only by your imagination.
- Pinterest – This should be one of the social media channels that every author uses. Like other popular social networks, Pinterest has a large, steadily-growing number of active users. Not only can Pinterest can be used to engage with your readers, it also can also be used to share your book images by “pinning” them.
- WordPress – This is a free blogging platform on which you can express your thoughts and promote your book, useful to both aspiring and established authors.
- LinkedIn – Statistic today shows that if you want to have a professional identity on the internet, LinkedIn is the place to be. Make a profile for yourself and start building (and engaging with) your professional network!
- Google Plus – Google is the world’s biggest and most well-known search engine, and Google Plus (aka Google+) is their foray into the world of social media. While not as big as Facebook, Google+ is growing and aims to make sharing and interacting on the web more engaging. Plus, you can have Google+, an email account, a blog (via Blogger,) and a Google Play account—all with one ID and password.
- Scoop.it – A “social curation tool” that allow users to collect and publish online content, Scoop.it helps marketers, consultants, and entrepreneurs increase their visibility online. This is the most widely used site for content curation and sharing.
- Tumblr – Similar to blogging sites like WordPress, Tumbler is a “micro-blogging” platform and a social networking website. It’s highly customizable, and you may follow (or be followed by) other site users.
- About.me – Another social profile to consider, About.me can be linked to your other social networking sites (such as Twitter, Facebook, Flicker, Google+, LinkedIn, Tumbler and YouTube.
- YouTube – YouTube is the top site for video-sharing, where you can follow different channels and connect with other users. Upload an interesting video for your friends, family, and the world to enjoy—it might even go viral!
The AuthorHouse Publishing Company hopes that you find these 10 tips helpful in marketing your book online.
- Three Top Tips for Marketing a Book Successfully (authorhousepublishing.wordpress.com)
- AuthorHouse says, “Social Media Profiles Can Help Make Your Brand” (authorhousepublishing.wordpress.com)